CRM systems and sales staff are generally not the best of friends. Old-fashioned sales systems generate manual administrative work and require the documentation of sales activities. This is valuable time that your teams would rather spend converting sales leads.
How about a system that lets you record activities straight from your email application? Or a mobile app that gives you at-a-glance insights into your leads? Simply put, a CRM system that provides intelligence through reports you compile yourself.
Features such as social selling alerts give you relevant news about your prospect such as company takeovers, a new product launch, or the appointment of a new CEO. This is the kind of intelligence that allows you to make a difference.