Do you want to increase the efficiency of your customer service? Today’s customers are highly demanding and want to be kept informed via multiple channels. They expect instant insight into the status of their complaint or query: online through a self-service portal, over the phone through your call centre or on a mobile app.
The overall experience and information provided has to be consistent across all channels and exceed customer expectations. Offering this cross-channel service will give you a better idea of your customers’ needs and allow you to turn your customers into brand ambassadors.