The Fourth Industrial Revolution
The world is evolving, and today we are looking down the barrel of the fourth industrial revolution. From the steam engine to the personal computer, these revolutions are characterised by a few defining inventions. Now, it’s the cloud – the world’s new infrastructure.
Today, three central world-changing technologies, the physical, biological and digital, are each powered by the cloud. It is by no means an understatement to say that this truly is opening doors to a world of new possibilities; respective business growth is one of these.
The Pace of Change
With digital transformation dictating the pace of change in technology, it’s again the cloud that is proving the colossal force inside of it. It’s estimated that by 2020, the value of opportunities arisen through cloud technology will stand at $500 billion.
Microsoft’s cloud partner momentum is thriving, with partners themselves benefiting hugely. On average, for every $1 of Microsoft services sold partners earn $5.87. Those making movements into fully utilising the cloud are achieving 40% higher revenues than those less invested.
Be a Successful Partner
- Microsoft unveiled their four key attributes of a profitable partner:
- Differentiating to stand out
- Modernising sales and marketing
- Optimising operations
- Delivering customer lifetime value
Doing more than ever to connect partners with customers, and vice versa, Microsoft wants to build the success and strengths of their partners as much as possible. In doubling their investments in free software alongside cloud services and platforms through the next year, Microsoft is helping people to access and deploy cloud productivity like never before.
“We have never had an opportunity like his before, now is the time to be amazing.” Judson Althoff, Executive Vice President Worldwide Commercial Business, Microsoft.