The focus is on developing high-value innovative products that are intelligent, intuitive and responsive to their environments, and targeting them at premium markets.
In line with this, we are seeing the growth of servitisation, with manufacturers reviewing their entire business approach and increasingly offering services and solutions that complement and add further value to their core and increasingly innovative product offerings.
The benefits of servitisation are many and varied. By using the approach to get closer to customers, businesses drive up loyalty levels; develop more valuable supplier-customer relationships and ultimately generate recurring and incremental revenue streams.
The following whitepaper examines the manufacturing industry and the benefits of servitisation in greater detail.