The future of retail technology: 4 trends bringing the virtual experience into reality

Online shopping is widely popular, but brick-and-mortar stores still bring in vast revenue. The future of retail technology blends physical and virtual experiences that help retailers do more business with the same customers and keep them engaged with the brand.

See four of the biggest retail technology trends that are bringing the virtual experience into reality. 

The information gathered from these experiences will enable retailers to make better and more informed decisions about what they buy, who they target, how they sell, and much much more.

Solutions such as Microsoft Dynamics CRM and Microsoft Dynamics AX are tools that enable retailers to maximise these consumer experiences, as they effectively connect all of the data centrally, making the consumer engagements connected across the entire business, delivering complete omni-channel delivery.

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