A servitisation strategy is vital for production
Manufacturers must make a mental shift in their approach to service. Today, service is not a cost, but an opportunity. There is simply too much competition around to risk alienating customers. A shift has occurred from reactive (maintenance and repair) to proactive service (consultancy, transport and outsourcing). A servitisation strategy ensures a stable revenue stream because profits are made through service contracts on all products sold.
What manufacturers need to consider when introducing a servitisation strategy is that it’s not just adding some form of service; it is a strategic change to the entire organisation. In short, it is transforming the business from a product supplier to a total solution provider.