In the second of this 2 part series, we will be looking at how Microsoft Dynamics AX supports pop up stores, allowing retailers to seize the opportunity of this retail channel.
The way that we shop has changed significantly in recent years. The retail business model has developed; omni-channel is now the order of the day. The ability to sell through multiple channels while simultaneously delivering a leading shopping experience allows retailers to attract modern customers.
The development of retail specific technologies such as Microsoft Dynamics AX ERP and the insight it delivers to businesses around capacity utilisation, stock availability and supply-chain efficiencies has made it possible to incorporate the pop up store as part of a well-oiled retail machine.
Another modern sales channel that Microsoft Dynamics AX supports is the pop up store. Operating in a similar fashion to the traditional retail location, pop-up stores are mobile and provide businesses with new-found customer accessibility.
By deploying pop up stores, retailers can take advantage of opportunities offered by events and a captured audience. For example, a sports retailer could set-up a pop up store in the locality of a popular sporting event, where a high consumer footfall with an interest in its products will be present.
Microsoft Dynamics AX supports the pop up store by again connecting it to the wider business environment, providing it with the functionality of the standard retail store, such as point of sale data collection, customer loyalty programs and updated inventory availability. This allows for customers to receive a seamless customer experience irrelevant of the channel they engage and purchase through.
Introducing new sales channels to the retail portfolio allows retailers to leverage new revenue streams via customers that they previously could not reach. When deployed alongside Microsoft Dynamics AX, pop up stores can become an effective sales tool, complimenting the efforts of online and physical stores to drive business growth and deliver an omni-channel experience.