Implemented well, social selling is a highly useful tool for both prospect and provider. It can be used to find, connect and engage with one another.
Evolution of social selling
Social selling has risen to prominence with notable speed, becoming an essential tool. It’s no longer a case of whether or not to deploy, but how to deploy it.
Network Sunday recently published a whitepaper on exactly that. They interviewed over 50 sales and marketing leaders belonging to technology and IT services organisations to see what they are doing about social selling.
You can read the whitepaper here, entitled. ‘How to make social selling work for your organisation’.