To aid the expansion of the Marlies Dekkers branded fashion business, a modern system was needed to deal with a variety of channels to market including own stores, franchises, wholesale sales, online B2B sales and consumer web sales. Marlies Dekkers turned to HSO and Dynamics AX to help drive their growth.
Marlies Dekkers launched her first collection under the fashion label “Undressed” in 1993 with the aid of a government grant. Worldwide recognition and success followed soon after and by 2008 the brand had over 1,000 retail outlets.
Find our what HSO and Dynamics did for Marlies Dekkers here