Personalisation in retail
Consumers are progressively asking for more personalised approaches to their online and in store shopping experiences. According to the report, a mammoth 92% of retail executives recognise that this is the case; that’s a rise on the 81% of last year, which emphasises the burgeoning demand for a more tailored approach from retailers.
What personalisation means to retailers
The report takes a look at:
- Personalisation today: What personalisation means to retailers today and how they are currently achieving it.
- Implementing personalisation: Retail executives comment on how best to implement a successful personalisation strategy.
- Barriers to success: Personalisation might be key, but barriers still exist. Find out what they are.
- Future gazing: Personalisation strategies will have to adapt in line with changing shopping habits.
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