The age of digitalisation has truly arrived. Consumers are beginning to live online, such is the growth and adoption of social media, and use of online to gather information and news. This change in behaviour has transformed the way we shop.
However, it is not simply the advent of online shopping that is changing the retail game. Operating efficient and user friendly websites for retailers is an absolute necessity for retailers, and running responsive social media pages is fast becoming a must.
Digitalisation has made retail an overall more connected industry, with the shopping process far extended from the simplicity of a customer walking into a store, choosing a product and purchasing at the till. Shopping is now much more of a journey, an experience. Customers purchasing behaviour is driven by not only retailer’s websites but also review sites and recommendation blogs to help inform their purchasing decision. Cost comparisons can be made between numerous retailers, and then the actual purchase itself can be done physically or online, with a host of delivery options available. And once the sale is complete, retailers can use digital mediums to connect and communicate with customers in a hope of creating customer loyalty and repeat purchase.
Retailers need to make the most of digital to entice potential customers and provide a seamless experience, facilitated by an omni-channel retailer, who unites all elements of their organisation to provide a seamless retail experience across physical and digital sales, which can be provisioned by an efficient ERP system such asDynamics AX for Retail.
This isn’t an industry fad, it is a genuine change to purchasing behaviour. The retailers who actively embrace this change will be the ones setting the benchmarks for success.