Loyalty schemes have proved to be a popular way of rewarding valuable customers. However, their creation and maintenance requires substantial investment from a retailer.
That’s why it’s important for retailers to ensure they get the most from their investment. Ease of sign-up is vital in order to get any loyalty program off the ground; therefore, it’s essential to offer customers multiple ways and channels to register.
Successful loyalty schemes are the ones that let customers sign up in-store, online or when they’re out and about.
Mobile loyalty apps
Dynamics CRM marketing modules allow retailers to manage loyalty schemes that link with cards and redemption methods. An online login portal lets customers view their loyalty points and buy products targeted to them.
Recently, loyalty platforms have seen a huge uptake in mobile loyalty apps. The new CRM for phones app is now live for Apple, Android, and Windows phones. It provides the same intuitive experience as CRM for tablets, which gives the consumer that all important ease-of-use factor.
Cater to customer preferences
However, in order not to alienate your customers by bombarding them with communications, it’s important to take into account each person’s preferred method of receiving messages.
Whether it’s by text, SMS, or email, taking into account a customer’s communication preference generates the highest response rate and the lowest opt-out rate.
Strengthening customer relationships
Loyalty schemes enable businesses to better understand their customers and in turn this strengthens their relationships. Marketers can manage data and use marketing analytics to develop broad programs that make their customers feel more connected.
The Dynamics CRM platform lets retailers in all fields use their loyalty programs as an integral part of their overall marketing strategy. By building relationships with their customer base, they gain valuable opportunities for personalised promotions and brand advocacy.
Keep it simple
To create a successful loyalty program, it’s crucial to have functional systems to manage and channel customer data. Attempting to manage any loyalty scheme through manual means is highly risky.
Look at your company’s existing ERP software and check out the features of Dynamics AX and CRM if you want to establish a loyalty scheme that will form a significant part of your marketing strategy.