In modern business, the much vaunted phrase of ‘customer is king’ is becoming more and more apparent. With marketplaces becoming further saturated, a compelling business offering and exemplary customer service is a key to sustaining your market position, because if you, someone else will.
Many businesses in both B2C and B2B circles turn to CRM (customer relationship management) software to empower their business relationships and keep up with changing customer demands. Business of all sizes can take great benefit from introducing the markets most sophisticated CRM solution, Microsoft Dynamics CRM into their organisation.
Natwest Bank, one of the UK’s most recognisable brands has recently revealed the instrumental role that Dynamics CRM has paid in streamlining processes to free up employee time, allowing them to re-focus energies into providing a leading, personalised customer experience as part of their re-developed business banking division.
Since integrating Dynamics CRM into the business, Natwest has stated that employees are now prepared and ready to meet with customers and hold a working knowledge of their business relationship in a matter of minutes, something not possible with their previous, more primitive software. Natwest have also been able to take the notion of customer service to a new level, thanks to the increased level of insight drawn from their customer data and social interactions offered by Dynamics CRM.
Many HSO customers have experienced the power of Microsoft Dynamics CRM, and have reported overwhelmingly positive benefits within their sales and marketing activity, such as clear visibility over marketing campaigns and enhanced social media insight.
To find out how HSO and Microsoft Dynamics CRM can empower your sales and marketing activity, please contact us. We’d love to talk.