CRM in ERP or specialised Customer Engagement Software?
Excelling in Customer Intimacy
The customer expects all the information on agreements and deliveries to be directly accessible, and that someone will always be ready to answer questions. That’s when you feel the limitations of your ERP system as an organisation. By introducing a CRM system alongside your ERP you gain far more options for serving your customers well. Both in terms of sales and marketing, and customer service.