With footfall decreasing in high-street stores and eCommerce increasing its share of the worldwide retail market up to 8.7% in 2016; projected to reach 14.6% by 2020; many people are clamouring to announce time-of-death for the retail industry.

While it’s true that the rise of online shopping is increasing competition and helping independent shops compete on a level playing field, it’s also providing fantastic opportunities for those able to improve omni-channel engagement.

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