Royal Auping transforms into a true omni-channel retailer

Royal Auping is a family company with a 129-year history that produces mattresses, slatted bed bases and beds. With the implementation of Microsoft Dynamics 365, Royal Auping is seizing the opportunity to realise its transformation into a true omni-channel retailer.

“The end customer is changing and so Royal Auping too needs to change in order to react to changing customer demands and the digitisation which is all around us in the world. We meet these changes every day and as a company, we will have to react and go along with it. To achieve this transformation, the integration of information systems is so fundamental, and for that reason we chose Microsoft Dynamics 365.” Aart Roos, CEO Royal Auping

In the video below, Aart Roos, CEO, and Frank Scholte, IT Manager, explain how Royal Auping completes its transformation into an omni-channel retailer with Microsoft Dynamics 365 and why this change is so necessary.