Garden Center Group, Intratuin, Chooses Dynamics AX to Consolidate Market Position
This well-known brand of garden centers needed to maintain its market share and modernise its infrastructure to embrace modern customer expectations.
As Garden Center retailers Intratuin looked to consolidate its strong position in the market place, they saw the need to deploy an ERP solution to empower their business operations that spans over 50 branches between 2 countries. Intratiun turned to Dynamics AX from HSO.
Intratuin is a well known garden center chain in the Netherlands and Belgium with a 30% market share, selling to 12.5 million customers. Intratuin originally sold garden products but has now expanded its range of goods to include garden furniture, home decoration, animal feed and Christmas items. The brand guarantees quality and strengthens recognition adding to consumer confidence.
Intratuin integrated Dynamics AX across their business to improve item management and cost control, helping them run more efficiently as a business.