Intelligent Sales and Marketing
From prospect to lasting customer relationship
Where many retailers have already created personalized online experiences for their customers, or are heavily investing in this field, we see that B2B customer expect the same level of attention and service from their suppliers. Think of customized offers, frictionless channels and ordering 24/7, from any place and any device.
To meet your customer’s expectations, your marketing has to transform from activities based on large, impersonal data analysis to actions and events that cater specifically to your lead, prospect or customer’s needs. Customer data platforms in combination with AI enable companies to get a 360-degree view of their customers and follow through on those insights to optimize customer engagement continuously.
Four goals in intelligent sales and marketing
1. Create more demand
Email campaigns only to source leads is not enough anymore; create multi-channel campaigns, including social media with for example D365 for Marketing
2. A tailor-made buyer experiences
Make sure your customer doesn’t have to introduce himself or herself every time he returns to your company, through your website, customer service or chat. For example, give insight in purchase history and predict buyer intent.
3. Build relationships at scale
By using Dynamics 365 for Sales in combination with LinkedIn Sales Navigator you empower your salesforce and enrich your pipeline.
4. Make decisions based on data-insight
Uncover insights in your customer data, so that marketing and sales teams can truly align their activities. Dynamics 365 for Marketing enables you to make insight-driven decisions to improve performance, empower employees and gain strategic insights.
Modern sales and marketing platforms
Intelligent sales and marketing mean that marketing and sales activities go hand in hand, across the full customer cycle. You want to win the customer and build a lasting relationship, based on credibility and trust.
Modern sales and marketing platforms, in combination with smart data-intelligence help companies to run multi-channel, multi-country or multi-language campaigns, to increase leads, build a personal experience, and anticipate and respond quickly to your client’s needs.