Stay ahead in this fast-paced industry

In the world of consumer goods, innovation comes thick and fast. What’s trendy today can be out tomorrow. Today companies need smart product development, production, delivery and merchandise planning and excellent marketing tools. New technology and big data can help smart operators quickly identify new trends and plays a key role in production, logistics and inventory management.

In this highly competitive market, the overall key to success is cutting costs and driving efficiencies whilst keeping pace with innovation and not sacrificing quality. Real-time data insight and models for predictive analysis can often be the difference maker  in taking the right strategic decisions.


In the world of manufacturing, a matrix of product variants, versions, changing specifications and time-to-market can put a lot of pressure on a growing, ambitious and innovative business. Manufacturers also must deal with the threat of ever-increasing competition from around the globe.

Where manufacturers of machinery and equipment traditionally focused on complete customer-specific development, modern industrial companies offer complete lifecycle support with a full-service approach to give the customers the experience they deserve. In addition to design, configuration and installation and repair services, more and more productions companies add preventive maintenance and rental or subscription services too helping their customers make their investments last longer or by moving their investments from Capex to Opex.


Today’s demanding consumers shop when and where it’s most convenient. Using all (mobile) devices, they extend “store hours” to 24/7 and share their experiences directly on social media. Brand loyalty now comes with a much greater expectation… the complete shopping experience. Microsoft solutions for Retail, such as Connected store or Customer insight, help you manage this burden by providing advanced and innovative customer engagement capabilities and business intelligence.


The wholesale distribution market is dynamic and challenging. Today’s wholesale organisations need to transform themselves from traditional trading companies into information and service-oriented distribution businesses.

Customers are demanding lower prices, shorter delivery times and tailored systems and services with accurate, real-time information. To perform at their best, distribution companies need to collaborate and communicate efficiently with their partners in the value chain. Safe cloud technology and the peace of mind it brings to CIO’s managing customer data security, collaboration platforms and useful data analytics support leading distribution businesses to reach their goals and stay ahead of the competition.

Customer service

For companies in the consumer goods industry, service excellence is as important as manufacturing and logistics. To stand out from the crowd, innovators and leaders need real-time insight into product and customer data.

Microsoft customer service applications integrate all relevant data and processes so you can achieve that real 360-degree customer view.

A robust omnichannel approach

Another key pillar determining the success of business leaders in the consumer goods and lifestyle sector is a robust omnichannel approach. This means that industry leaders must provide customers with the right information and a single user experience, across all channels.  If customers buy goods on the web, they should be able to return them in store.  If a call is made to customer service, they should be aware of all your transactions, across all channels, across all devices.

A modern trend of smart and ambitious companies in the industry see them skipping links in the supply chain. Retail companies or interior brands opening their own web stores and many more retail and wholesale companies are taking manufacturing into their own hands and developing their own collections. Smart and accessible technology make this innovation and agility possible.