Press Release – Veenendaal, the Netherlands, November 26, 2018

Dynamics Software to become part of new HSO Innovation,
combined innovation power by industry drives additional value

Dynamics Software, a leading provider of ISV applications based on Microsoft Dynamics 365, and HSO announced today to combine forces in HSO Innovation.

Dynamics Software and HSO consolidate all digital transformation initiatives in HSO Innovation. Led by digital transformation by industry, HSO Innovation continues to design, develop, sell and maintain strategic and differentiating Dynamics Apps that drives results for clients using Microsoft Dynamics 365 as platform to digitally transform their businesses.

HSO’s mission is to be the leading global provider of technology-driven business solutions that improve the business performance and results of our clients. The main strategy is to deliver industry-leading digital solutions across Microsoft Dynamics 365, Microsoft 365 and Microsoft Azure that enable our clients to become digital leaders in their respective industries.

Digital transformation is driving innovation in all areas of business applications, including Microsoft Dynamics 365 (marketing, sales, commerce, service, finance, operations and talent), Microsoft Power platform (Power BI, PowerApps, Flow, CDS) and Microsoft Azure (data, applications, artificial intelligence, etc.).

Digital transformation is propelling HSO Innovation by industry, led by industry directors and industry enterprise architects with a deep understanding of that industry, trends and opportunities resulting into business applications, designed, delivered and operated as a cloud service which are always-on and always-up-to-date.

With this consolidation, HSO Innovation combines the innovative power of technology and industry with over 1.500 clients, 700 employees and 100 partners and their clients and employees across Microsoft clouds and industries globally.

In addition, HSO Innovation will deliver professional services around the Dynamics Apps it delivers, new Microsoft applications and/or new technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Mixed Reality (AR/VR) and Blockchain.

“This is a natural step to design our future and with one name and one message, we are more effective strategically and financially. Dynamics Software / HSO Innovation is an important part of HSO Group and is at the forefront when it comes to customer and partner centricity, an example to continues improvement within our organization.”, says Peter ter Maaten, CEO of HSO Group.

“The name will change, but the essence of the way we work will stay the same. Our customers, partners and our employees should benefit from the strategic positioning of HSO Innovation as part of the HSO Group. HSO Innovation today is present on all continents with the support of its Dynamics Apps channel. With this strategic update, we aim to grow market share, extend our footprint on these continents by adding value with new innovation services.”, says Eric Veldkamp, Executive Director Sales & Marketing of HSO Innovation.

The name change of Dynamics Software will take place gradually starting today, November 26. For customers and partners, the first changes will be visible from today and continue onwards.

About HSO

HSO specializes in implementing, integrating, optimizing and maintaining ERP and CRM solutions based on Microsoft Dynamics 365 and Microsoft 365, and is dedicated to improving the results of our clients. With powerful, industry-focused IP in areas such as field service, rental and maintenance, and advanced BI and analytics capabilities, we are uniquely positioned in the top tier of Dynamics partners. By collaborating with the teams at Microsoft, HSO maintains a strong expertise of the Microsoft platform to provide innovative solutions, strong services and unparalleled value to their customers. HSO is recognized in Microsoft Dynamics Inner Circle for 12th Year in a Row.
For more information visit: www.hso.com

About HSO Innovation

HSO Innovation is finding new ways using new technology, new applications, new processes and new approaches to assist our clients in becoming digital leaders in their industry. HSO Innovation delivers industry innovation by offering standard Dynamics Apps integrated with Microsoft Dynamics 365 and solutions and services using Microsoft Azure, Microsoft 365 and SharePoint. HSO Innovation combines this with the delivery of technology innovation services and services innovation. The standard Dynamics Apps are available on Microsoft AppSource . Dynamics Apps are sold, implemented & supported worldwide by our industry experts and strategic partners. The innovation and premier services are based on best practices developed over the years working directly with our customers across diverse industries and verticals.
For more information visit: www.hso.com/innovation

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