eXtreme is the theme. Why? Doing normal is not the norm anymore. It seems everything has to go faster, further, better, higher, cheaper, eXtremer than before. I am in the Microsoft business for 15 years now and heard at the most recent conference that there has never been a better time to partner with Microsoft. This is what I have heard for 15 years and it is probably true. I look forward to the next 15 years. I have attended many Microsoft and related events and that is why I am often there as a veteran, I even won the most expensive medal being such a veteran.

In the past, Microsoft Dynamics was quite synoptic since it was siloed in classic Microsoft (Windows, Office, etc.) and the business applications division (Microsoft Dynamics) with products for CRM, ERP (in multiple flavors: AX, GP, NAV, and SL) and BI. Since the introduction of Gartner on the Pace-Layered Application Strategy and IT Organizational Design with systems of record, systems of differentiation and systems of innovation, Microsoft introduced Dynamics 365. Dynamics 365 is core to Microsoft and customers and is creating opportunities in arears where Dynamics Software has not been in or after before, like D365 for Sales, D365 for Field Service, PowerBIPowerApps and so on and so forth. The digital feedback loop Microsoft introduced recently during the Business Forward Event and the Spring 2018 release proves why there has never been a better time than to partner and use Microsoft Business applications. The story is getting better every 6 months.

I am not going to explain these loops, you can find a lot online on this by following the session links above or read James Philips’ blog. Given Dynamics being core to Microsoft, accordingly and especially since Microsoft stopped organizing their Convergence (Dynamics only) event, all the relevant event organizers, like the User Groups and eXtreme started changing their event names from CRM and AX to “Something 365”. I expect Directions with focus on NAV, now Microsoft Dynamics 365 Business Central will follow soon. So, 2 weeks ago I was a rookie attending eXtreme 365 for the first time and everything was eXtreme indeed. The location, the event, the people, the presentations, the food, the drinks and more. The event was in the beautiful Croatian city of Dubrovnik, a city full of eXtremes, tourist visitors, history, food and (normally) beautiful weather.

Read more of this insightful blog by Eric Veldkamp