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  • Customer Day | HSO Advance 2024

Customer Day | HSO Advance 2024

Data for Good: How Microsoft Dynamics 365 & Azure Platform Supports you to Advance Sustainability, Boost Automation and Implement AI Strategies


March 7


10:00 AM GMT


Crewe Hall Hotel & Spa, Weston Road, Crewe CW1 6UZ





Data for Good: How Microsoft Dynamics 365 & Azure Platform Supports you to Advance Sustainability, Boost Automation and Implement AI Strategies

This annual event is FREE to attend by HSO Customers and provides a unique opportunity to:

  • Find out about the business journeys that fellow HSO customers are on
  • Participate in topical round table and panel discussions
  • Find out who has won the 2024 Innovator of the Year Award
  • Network with experts and peers
  • Hear from our guest speaker Amelia Kallman
  • Learn about the latest technologies from Microsoft, HSO & Partners

The day will continue into the evening with a networking drinks reception from 7 pm, an evening meal and entertainment from 8 pm.

Complementary overnight accommodation will be provided for you at Crewe Hall if you book your place before 19th February 2024. There will also be an opportunity for you to enjoy the leisure facilities before you leave for home or work on a Friday morning.

We look forward to seeing you there!


  • 10:00 - Registrations and Refreshments
  • 10.30 - Welcome & Introduction – hosted by Matt Birtwistle
  • ​11.00 - Keynote Address
  • ​11.30 - Customer Story - Andy Barnes, Director at The Manufacturing Technology Centre
  • ​12.00 - Break & Expo
  • 12.15 - Round Table Industry Discussions - Service | Manufacturing | Retail | Public Sector
  • 13:00 - Lunch & Expo
  • ​14.00 - Workshop sessions
    • 14.05 – 14.30 - HSO Cloud Services at Ground Floor - Continental Suite
      • ClickLearn
      • Formpipe Software
      • SignUp Software
    • 14.35 – 15.00 - HSO Managed Services at Ground Floor - Continental Suite
      • To-Increase
      • Medius
      • AI
  • ​15.10 - Discussion Panel – hosted by Dave Johnson
  • 16.00 - HSO Innovator Award 2024
  • ​16.45 - Break & Expo
  • 17.00 - Guest Speaker - Amelia Kallman
  • 18:00 - Summary & Close
  • 19.00 - Drinks Reception, Dinner and Entertainment - Hall of Pillars

* The agenda is subject to change 

Guest Speaker for the day

Amelia Kallman, a highly respected futurist, speaker, and author, holds the distinction of being recognized among the 'Top 25 Women in the Metaverse' and 'Top 20 World-Leading Futurist Speakers 2024.' Specializing in technology, innovation, and the emerging landscape of AI, XR, the metaverse, and Web 3.0, Amelia guides organizations in navigating innovation, developing strategies, and making well-informed decisions about the future.

With a client portfolio that includes Unilever, Puma, Avixa, PWC, Allianz, Lloyd’s, Red Bull, TD Synnex, and the UK Parliament, Amelia frequently provides consulting services to Fortune 500 companies.

She excels in making complex topics accessible, ensuring her audiences gain foundational knowledge, context, and language to understand these subjects. Amelia leaves her audiences inspired and equipped with actionable insights that can be immediately applied.

Read more about Amelia here

Evening Entertainment

Jim Kirkpatrick, the hardest working musician in the business”,  is best known as the lead guitarist of the legendary British rock band “FM”. He’s also a solo artist in his own right with a new album just released called “Dead Man Walking”. He’s Britain’s most ‘unsung blues/rock guitar hero’ and due to popular demand, is back to entertain us on the evening of the HSO Customer Day at Crewe Hall.

Jim is probably best known as the lead guitarist of the legendary British melodic rock band FM, with whom he’s served since 2008. However, he’s also worked and toured with many other big hitters, worldwide, several of whom have collaborated with him on his solo material, such as Bernie Marsden and John ‘Rhino’ Edwards.

More about Jim

Additional details


Crewe Hall Hotel & Spa, Weston Road, Crewe CW1 6UZ

Complementary accommodation, a drinks reception/dinner, and entertainment will be provided for you on the evening of 7th March if you book before 19th February 2024. 

The Customer Day Partner Expo

  • ClickLearn – Increase user adoption by quickly creating professional business processes and training material. A customisable e-learning portal keeps documentation safe and secure, with features to aid automatic updates for new releases.
  • Formpipe Software (Lasernet) - Formatting & Distribution of Output Documentation & Forms (e.g. Invoices).
  • HSO UK – Come and speak to the HSO team to see how we can help increase your Return on Investment (ROI) from your Dynamics-based solutions. One of our Service Line specialists or Managed Services team will be happy to help you.
  • Medius - Accounts Payable (AP) Automation / OCR Invoice scanning.
  • SignUp Software (ExFlow) – Improve AP automation and Invoice control inside Microsoft Dynamics 365.
  • Solver – Provide Corporate Performance Management (CPM) software from Advanced Budgeting and What-if Planning solutions to Consolidation Reporting.
  • To-Increase - Suite of solutions including  Security, Data Quality, Master Data Management, EDI connectivity and Manufacturing PLM integration.

Customer Day 2023

Watch our 2023 customer day highlights

Registration is now closed for this event. Please enquire Debbie Perry for availability