The digital economy creates daunting requirements for operational structures and business architecture, particularly for any established organization with legacy systems.

In a pre-digital economy, companies focused on process efficiency and effectiveness, and executed with a divide-and-conquer approach. In a digital economy, the goal is to architect for agility and new types of business models, to empower employees and customers to innovate at a pace unimaginable in earlier generations.

As a result, the discussion around technology platforms is no longer confined to IT. Leaders from sales, marketing, support, human resources, and elsewhere view technology as a core part of innovating their processes. It’s up to IT leaders to help drive innovation across the full range of their companies’ operations, whether or not the IT organization actually owns the technology.

The internet of things (IoT) is accelerating business operations globally, and understanding it will be integral to you business’ digital transformation.

For example, field equipment once isolated and siloed, can now be connected on a continuous basis—enabling businesses to shift from merely reacting to events, to responding in real time or even preemptively.

As we think through the application of these capabilities, they hold the potential to reshape relationship with customers by supporting unprecedent level of service—service that can be improved continuously by gathering data across a wide, dispersed set of end points, drawing insights through advanced analytics, and then applying though learnings to introduce improvements on a continuous basis.

This is something software companies have done historically, but now organizations across a breadth of industries can take the same approach and tap into new efficiencies, such as applying machine learning to anticipate and solve customer issues before they become issues.

Rethinking how to optimize operations:

  • Harness technology for next-level efficiency – use IoT and sensors to positively impact sales and customers satisfaction.
  • Use digital platforms to reduce delivery timeframes – connect field equipment on a continuous basis, and gather data across a wide, dispersed set of end points, draw insights and optimize production and delivery times.
  • Test new products and services at a fraction of the cost – try more, fail, try again, and test new services and products today at a fraction of the cost due to digital enablement.
  • Anticipate and solve customer issues – before they become an issue.

Using predictive analytics in the sales process

Knocking on your customer’s door at just the right time gives you an edge. They are ready to buy, and you are ready to sell. How can you ensure that every sales call you make occurs at the right time?

The top challenge facing sellers and leaders in the field today is the proliferation of tools and disconnected experiences that reduce productivity and create inefficiency.

Roadmap for optimizing operations

Phase 1: Establish, omni-channel communication with customers, service providers, and equipment manufacturers

  • Enable mobility and access rights, with media content and communication solution
  • Embed IoT connectivity in target equipment
  • Promote culture of remote interaction and decentralized control.

Phase 2: Integrate telemetry and telecommunication

  • Identify applicable analytics capabilities and tools
  • Implement machine learning and IoT integration
  • Integrate legacy and modern automation, telemetry, and machine learning in unified reporting and dashboard services.

Phase 3: Optimize and enhance analytics and mobility capabilities

  • Improve collaboration by continuously imparting mobility and advanced analytics capabilities
  • Decentralize controls

Partnering with HSO on the road to digital transformation means our customers can count on us to follow and approach that empowers agility, efficiencies, and differentiation.

The customer’s ‘flexibility’ is our top priorty. We are focused on building technology solutions that become essential and easily integrated into a workflow to help our customers get more done.

To deliver value, the HSO approach is built for and open to extensibility. Our powerful extensibility model is attractive to millions of developers and partners who build on our cloud platform and integrate our differentiated capabilities such as identity management, rich data management, machine learning, and advanced analytics.

Underpinning all this is our relentless drive to make all the solutions we deliver work together, so our customers are not burdened by integration.

To learn more about how we can help your Energy, Oil & Gas related operation, register now for our May 16 webinar, Leverage New Technologies to Enable Better Service Operations.