Royal Brinkman invests in the future with Microsoft Dynamics
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Leading in horticulture. That is the slogan of Royal Brinkman: supplier, advisor and installer for professional greenhouse horticulture. With knowledge, innovation and quality as core values, the switch to a new ERP system was inevitable. With this extensive process, carried out by HSO, Royal Brinkman invests in more web shop opportunities and more efficient design of the logistics process. They have been working with HSO since 2004 and have looked objectively and extensively at other AX suppliers when choosing new ERP software. HSO again came out on top as the best.
“You simply notice that the people at HSO come out of the business and understand our processes,” says Gert-Jan van Peer, Financial Director of Royal Brinkman. “The main reason for switching to Microsoft Dynamics AX is to reduce the amount of customization.” With the HSO Business Platform, Royal Brinkman benefits from an industry solution that fits the mix of a modern wholesaler with a rapidly growing project organization that ensures the installation of horticultural systems. “
Commitment and goals
In the case of biological crop protection, timely delivery of live controllers is crucial. The logistics system runs at full speed and a good ERP system plays an important role in this. Digital transformation is a complex and challenging project, which is why the cultural fit has also been carefully considered. “The commitment and goal-orientation of HSO appeals to us and is, in my view, also crucial to ensure that this project is a joint success,” says Van Peer.
About Royal Brinkman
Royal Brinkman is a supplier, consultant and installer for professional greenhouse horticulture. The company was founded in 1885 and in 1985 they acquired the predicate ‘Royal’. Royal Brinkman is now one of the largest, reputable suppliers in greenhouse horticulture in the world. With not only branches in the Netherlands, but also in England, France, Spain, Poland, Turkey and Hungary, Royal Brinkman is also internationally oriented.