Customer Intimacy - know your customers better to increase your sales
Operational excellence is no longer enough to differentiate yourself from the competition, your customers expect nothing less. Now it’s all about customer intimacy: knowing your customers and building relevant, long-term relationships.
Customer intimacy begins before someone even becomes a customer, think of social selling or marketing automation: engaging potential customers with relevant information before the buying decision is made.
Tech trends in customer intimacy
Social selling brings customers to you
'Social selling' connects your prospects to you. Social media can expand your network, enabling you to share valuable information with your connections at the right time.
Better serve your customers with data analytics
Translate data into concrete insights to make applicable recommendations to your customers. Learn more about your customers with comprehensive data.
Your first touchpoints, with your potential customers occurs at the beginning of their buyer journey. How do you ensure that you stay in touch with them during the orientation phase and the decision-making process?
Mobility is key
Mobile devices, such as smartphones and tablets where more people make purchases. You need the ability to adapt your customer experience to suit your customers where ever they are.
Thank you to Anna Tujunen and Dooap for this guest blog post. Dooap is a mobile-first, cloud-native accounts payable solution...Read more