In 2017 we saw digital transformation come to life as many of our customers began to embrace Microsoft’s new platform, Dynamics 365. Our team continues to share the enthusiasm for Microsoft as we start the new year, with more innovation to deliver, and more impact for businesses that are increasingly relying on Dynamics 365 to make their journey to the cloud.

In this post, Alysa Taylor, General Manager, Business Apps & Strategy for Microsoft, shares five reasons to celebrate Microsoft Dynamics 365 in the new year:

1. Delivering a new modular approach for business applications, starting with Talent.

In addition to Dynamics 365 for Talent, Microsoft recently announced the General Availability of their first two modular apps — Dynamics 365 for Talent: Attract, and Dynamics 365 for Talent: Onboard.

These modular SaaS apps are easy to implement, designed to let business users transform a single process, like how you engage job candidates or onboard new employees. These apps let you get up and running quickly, take advantage of your existing data, connect to your existing systems, deliver insights from LinkedIn, and connect to Office 365 and Dynamics 365 to delivering meaningful results, in minutes.

These new apps are available now and are just the start of our plans to help you transform your business, one discrete, high-value business process at a time. Take a look at a new demonstration video to see this new modular approach in action, or check out our Dynamics 365 for Talent webpage for more details.

2. Helping businesses leverage their data and deliver more personalized experiences with strong partners.

In 2018, Microsoft will continue to deliver progress on their strategic partnership with Adobe. These joint efforts are helping enterprises transform their customer experiences, and drive more efficient business processes. Last month, Microsoft announced with Adobe that Dynamics 365 is now integrated with Adobe Experience Manager, Adobe’s industry leading content management solution in Adobe Marketing Cloud. Now available to our joint customers, this integration helps organizations optimize enterprise sales and lead management. For more information about the partnership with Adobe and the range of joint solutions we offer, please visit our solution webpage.

Microsoft also recently introduced a partnership with Dun & Bradstreet to deliver integrations that make it easy for our joint customers to benefit from data surfaced directly into Dynamics 365, streamlining their processes and improving productivity. Integration of the industry-standard business data from Dun & Bradstreet helps qualify sales leads and stay synchronized with Dun & Bradstreet’s global business database of over 265 million business records. Additional details about this partnership can be found in this announcement.

3. Transforming sales organizations with Microsoft Relationship Sales solution.

Dynamics 365 for Sales is already helping sales teams be more productive with powerful integrations with Office 365. To enhance the productivity of sales organizations even further, Microsoft announced plans to develop new integrations with LinkedIn Sales Navigator that help salespeople deliver better outcomes using Dynamics 365 for Sales and insights from LinkedIn’s 500 million professionals.

And by introducing a single offer that brings together LinkedIn Sales Navigator and Dynamics 365 for Sales at about half the cost of competitive solutions in the market, the Microsoft Relationship Sales solution makes it easier for customers to take advantage of these integrations. For more information about how your organization can unify social and sales data to identify the right leads and connect with them through personalized engagement, visit our solution page here.

4. Witnessing continued customer success with Dynamics 365.

Dynamics 365 is helping more organizations than ever before – in fact, more than 60 percent of the Fortune 500 industrial companies. At HSO, we’ve seen tremendous demand as our customers embrace Microsoft Dynamics 365 and the Azure cloud much faster than initially expected. The ability to consume what a business needs of an integrated business process across Dynamics 365 and Office 365 is compelling. With teams around ERP, CRM, BI and Azure, HSO is very well positioned to design, deliver and manage this integrated experience. Looking forward to 2018, the dynamic environment described above will continue as the number of Dynamics 365 projects will increase and our number of customers, projects and employees continue to grow.

5. Pursuing continued product innovation and meeting evolving business needs across our Dynamics 365 business applications.

The goal of Microsoft Dynamics 365 is to empower lines of business with purpose-built applications that allow any organization to start based on organizational needs and scale on demand, adding additional solutions over time. To support that goal, we are continually updating our Microsoft-based solutions to meet customer needs now and anticipate the innovation our customers will require in the future.

As we begin a new year, our team recognizes that living up, or exceeding customer expectations and delivering results, is HSO’s most important value. We do this with Microsoft Dynamics and Azure as our key platforms serving the Manufacturing, Service, Distribution and Retail industries. On behalf of our team at HSO, we wish you a happy new year and look forward to working with you on more great things to come with Microsoft in 2018.