The power of the modern day CRM system should not be overlooked. But what role does it have in a modern organisation? Traditionally, ERP and CRM systems had very distinct use cases, with many organisations using one but not the other, or using both but with minimal integration between the two.

However, the competitive landscape has changed, with agility and adaptability crucial for an organisation’s survival. In this session, we will take a look at how the roles of CRM and ERP have changed, and how organisations can leverage both of these to gain a distinct edge on the competition.

  • Handling data
  • Exploring the social landscape
  • Mobility in the workplace
  • Integration
  • GDPR