This years’ customer attendees were welcomed by Adrian McNay, MD of HSO Customer Service, and Jan Koedijk, COO of HSO Group. Speaker and performance coach Richard West delivered a talk “Focussing on High Performance”, explaining how Formula 1 teams work together to innovate rapidly and effectively, with F1 victory going to teams that continually improve. Success requires a blend of teamwork, culture, and continual technological development.

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