Introduction

From ‘Most popular items’ to ‘Recently viewed’ to ‘Customers who purchased this item also bought…’, there are many different ways that retailers try to signal to customers, “Hey! You might like this product!” Yet not all product recommendations are the same, and their methods are seldom understood. In this edition of the Modern Retailer’s Guide, we’re demystifying Product Recommendations so you can better understand the mechanics of how they work and how you can leverage them for your business.

About the Modern Retailer’s Guide

Microsoft developed the Modern Retailer’s Guide to help retailers understand emerging trends, technologies and concepts. The goal is to balance simplicity, breadth, depth and technical nuance to explain complex topics in a way that is easy to understand, while still being thorough and useful for modern retailers.

Read the eBook here