While virtually every industry feels the impact of business transformation, none has weathered more upheaval or rewritten more business plans than the retail sector. Worldwide, e-commerce sales now surpass $3.5 trillion and will reach $5 trillion by 2021. To beat the competition, retailers are expanding online sales while further capitalising on the service and experiential advantages of their brick-and-mortar locations.

At the same time, they’re turning to a range of modern digital tools, including platforms for improving internal communication and collaboration, to enhance customer experience at physical stores and clearly distinguish themselves from e-commerce competitors.

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