CRM Whitepaper | xRM demystified
Meeting niche business requirements
As a system, CRM facilitates the steps required for any given sales or marketing campaign, and organises all of the communications and knowledge about customers and contacts associated with the organisations being managed. Rather than being defined as a product, xRM is more a set of extensions and customisations that, when added to your CRM, makes it more than just a sales tool. It is an evolved version of CRM, making it possible for businesses to manage more than just their customer relationships – and can be used by different departments across the business.
What started out as a way to monitor and maintain customer relationships is now a platform that enables the linking of all data sources into one central location. With virtually limitless customisation, applying an xRM way of thinking makes it possible to integrate niche business processes with internal engagements, workflow and communication, into one easy-to-use solution.