Dynamics Software to become part of HSO Innovation, a new combined venture powered by industry to drive additional value

Veenendaal, the Netherlands, November 26, 2018 – Dynamics Software, a leading provider of ISV (independent software vendor) applications based on Microsoft Dynamics 365, and HSO announced today that they will combine forces to become HSO Innovation.

Dynamics Software and HSO consolidate all digital transformation initiatives in one place. Led by industry experts, HSO Innovation will continue to design, develop, sell and maintain strategic Dynamics Apps that drive results for clients using Microsoft Dynamics 365; digitally transforming businesses.

HSO’s mission is to be the leading global provider of technology-driven business solutions that improve the business performance and results of our clients. The main strategy is to deliver industry-leading digital solutions across Microsoft Dynamics 365, Microsoft 365 and Microsoft Azure that enable our clients to become digital leaders in their respective industries.

Digital transformation is driving innovation in all areas of business applications, including Microsoft Dynamics 365 (marketing, sales, commerce, service, finance, operations and talent), Microsoft Power platform (Power BI, PowerApps, Flow, CDS) and Microsoft Azure (data, applications, artificial intelligence, etc.).

Digital transformation is propelling HSO Innovation in each industry sector. Led by industry directors and industry enterprise architects, that have a deep understanding of the industry trends and opportunities, business applications can be designed, delivered and operated using a cloud service which is always-on and always-up-to-date.

With this consolidation, HSO Innovation combines the innovative power of technology and industry with over 1,500 clients, 800 employees and 100 partners across Microsoft clouds and industries globally.

In addition, HSO Innovation will deliver professional services around the Dynamics Apps it delivers, new Microsoft applications and/or new technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Mixed Reality (AR/VR) and Blockchain.

This is a natural step to design our future and with one name and one message, we are more effective strategically and financially. Dynamics Software / HSO Innovation is an important part of HSO Group and is at the forefront when it comes to customer and partner centricity, an example of continuous improvement within our organisation.

says Peter ter Maaten, CEO of HSO Group.

The name will change, but the essence of the way we work will stay the same. Our customers, partners and our employees should benefit from the strategic positioning of HSO Innovation as part of the HSO Group. HSO Innovation today is present on all continents with the support of its Dynamics Apps channel. With this strategic update, we aim to grow market share, extend our footprint on these continents by adding value with new innovation services.

says Eric Veldkamp, Executive Director Sales & Marketing of HSO Innovation.

The name change of Dynamics Software will take place gradually starting November 26. For customers and partners, the first changes will be visible from then and continue onwards.

About HSO

HSO specialises in implementing, integrating, optimising and maintaining ERP and CRM solutions based on Microsoft Dynamics 365 and Microsoft 365. We are dedicated to improving the results of our clients. With powerful, industry-focused IP in areas such as field service, rental and maintenance, and advanced BI and analytics capabilities, we are uniquely positioned in the top tier of Dynamics partners. By collaborating with the teams at Microsoft, HSO maintains a strong expertise of the Microsoft platform to provide innovative solutions, strong services and unparalleled value to their customers. HSO is recognized in Microsoft Dynamics Inner Circle for the 12th Year in a Row.

About HSO Innovation

HSO Innovation is finding new ways using new technology, new applications, new processes and new approaches to assist our clients in becoming digital leaders in their industry. HSO Innovation delivers industry innovation by offering standard Dynamics Apps integrated with Microsoft Dynamics 365 and solutions and services using Microsoft Azure, Microsoft 365 and SharePoint. HSO Innovation combines this with the delivery of technology innovation services and services innovation. The standard Dynamics Apps are available on Microsoft AppSource. Dynamics Apps are sold, implemented & supported worldwide by our industry experts and strategic partners. The innovation and premier services are based on best practices developed over the years working directly with our customers across diverse industries and verticals.

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