HSO customer Crew Clothing continues to invest in technology to keep it ahead of the competition. The casual clothing retailer plans to fast track a store expansion plan following a sales rise in the last year.
During the year which ended in October 2014 sales increased by £6.5m to £59m, but the company which has 76 stores in the UK plus concessions, slid into the red making a loss, they attributed this to investment in their online business.Due to customer expectations their plan is to continue to invest in the key areas of infrastructure in order to provide a high level of service. The team at Crew Clothing believe that by continuing to make the right investments they can provide the platform needed to support future growth of the business.The company has gone through a number of changes in the past year: a management reshuffle, investment in information technology and store openings.By making these changes and investments, Crew Clothing can continue to exceed customer service and keep ahead of the competition.
READ THE FULL CASE STUDY