Ab Ovo International Ready For Ambitious Growth Thanks To Microsoft Dynamics CRM

Ab Ovo, a provider of advanced planning and scheduling IT solutions to the rail, maritime & logistics market, has strongly increased their sales activity. The company now has more control over its sales projects, together with greater visibility and improved structure.


Ab Ovo International was founded in 1997 and has since evolved into a leading player in its industry.

The company now has 110 employees distributed over offices in Amsterdam, Rotterdam, Düsseldorf, Stockholm and Shanghai. “We are growing pretty quickly,” says Hugo de Valk, Business Development at Ab Ovo. “Our target is to grow the business by 300 percent in six years. We have always possessed the drive and opportunities required to realise this ambitious growth. However, the structure needed for this, is new.

Previously three people from the same business unit might visit three different locations of the same large company within a two week period, without them knowing this from each other. It became clear that we really needed more efficiency and improved structure in our organisation”.

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